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Elmer’s Products


Elmer’s Products

Situation: CraftBond® wanted to contemporize its design and differentiate products in the line more clearly from each other. Task: Brenner Brand Marketing was hired to learn from craft consumers what was important to them when choosing craft supplies at shelf and get their feedback to several potential new packaging designs for Elmer’s CraftBond®. Action: Michele … [ Read More » ]

The Scotts Miracle-Gro Company


The Scotts Miracle-Gro Company

Situation: ORTHO® pesticides intimidated some homeowners because of the perception that they may be difficult or complex to use.  One aspect of that perception is the boxy, dated-looking plastic bottles they have been packaged in for decades. Task: Brenner Brand Marketing was hired to lead a multi-functional team of external design agencies and internal Scotts … [ Read More » ]