Qualitative Research Consultant

Brenner Brand Marketing works with each client to define their research objectives and provide methodology options and recommendations based on those objectives, including:

  • Shop-a-longs for gaining insights directly from consumers at shelf
  • Ethnography for in-home understanding of how consumers use products
  • One-on-one interviews for complex or sensitive topics
  • Online bulletin boards to reach consumers from disparate geographies
  • Phone or web-cam interviews to reach professionals or other consumers who would have difficulty traveling to a research facility
  • Dyads, triads or mini-groups for topics that are better covered with smaller groups