Situation:

Briggs & Stratton engineers developed the technology to pump more water at higher pressure out of a homeowner’s regular garden hose, but the company was not sure how to optimize the business potential of the innovation with consumers.

Task:

Brenner Brand Marketing was hired to conduct focus groups with homeowners to gain feedback on product positioning concepts and product configuration models.

Action:

Michele Brenner designed, conducted, analyzed and reported on the research, providing valuable insights to refine the product positioning and design.

Result:

The Amplifi® Garden Hose Powering and Storage System is now distributed nationally by several retailers.  The insights gained through the research conducted by Brenner Brand Marketing helped Briggs & Stratton turn a new technology into a viable finished product that homeowners use for a wide variety of outdoor cleaning tasks.

 

“Michele is organized, intelligent and professional.  She has helped to deliver insights that we continue to use well after the studies were done.”
[Director, Category Development, Briggs & Stratton Corp.]