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It is with great sadness that Brenner Brand Marketing announces a hiatus through the end of 2016 due to the sudden death of Michele’s husband Steve on August 15th, 2016. Michele will be focusing on their kids this fall and will look forward to resuming business operations in 2017.


Welcome to Brenner Brand Marketing


Based in Dublin, Ohio, a suburb of Columbus, Michele Brenner established Brenner Brand Marketing in 2005 to provide marketing strategy and qualitative marketing research consulting for leading national and regional consumer brands. She also works as a silent strategic partner with top advertising and branding agencies. Call today to discuss how she can help you with your marketing strategy or marketing research project!




 

 

Marketing Experience

Previously a Director of Marketing at Scotts Miracle-Gro, Michele has over a decade of corporate experience growing consumer brands with Scotts Miracle-Gro, Campbell Soup, and DMB&B NY (working on the Procter & Gamble account).  She is known for being results-oriented and highly effective, having posted double-digit sales and profitability gains for several businesses including V8 Splash® and Scotts Turf Builder® fertilizer products. 

Training & Education

Michele completed the Advanced Moderating course at RIVA Training Institute in 2009 and stays current with industry trends through the Qualitative Research Consultants Association (QRCA).  She earned an M.I.M. from the Thunderbird School of Global Management in Glendale, Arizona in 1994 and a B.A. in German Area Studies from the University of Oregon in Eugene, Oregon in 1992. 

Consulting Approach

At the core of her business, Michele is passionate about two things: delivering actionable consumer insights that lead to innovative business solutions AND making the entire research experience as easy as possible for you.  You can trust that every detail of your consumer research is expertly developed and closely monitored to make sure it all goes smoothly. 

Elmer's Products

Senior Brand Manager

"Michele has consistently done a terrific job for us. I find her insight and understanding to be invaluable in translating consumer learning into actionable business direction.” [Former SVP Marketing, Elmer’s Products, Inc.]

Case Studies

Elmer's Products

Elmer'sSituation: CraftBond® wanted to contemporize its design and differentiate products in the line more clearly from each other. Task: Brenner Brand Marketing was Read More...

The Scotts Miracle-G...

ScottsSituation: ORTHO® pesticides intimidated some homeowners because of the perception that they may be difficult or complex to use.  One aspect Read More...

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Elmer's Products

Elmer'sSituation: CraftBond® wanted to contemporize its design and differentiate products in the line more clearly from each other. Task: Brenner Brand Marketing was Read More...

Michele Brenner's Bl...

Connecting With Cons...

In a nutshellIn A Nutshell MOBILE QUALITATIVE RESEARCH Have you ever wondered whether consumer research via mobile device is a good idea for your Read More...


Brenner Brand Marketing connects brands and consumers through marketing strategy and qualitative marketing research consulting.